Privacy Policy

Last updated: February 24, 2026

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our Service and tells you about your privacy rights and how the law protects you.

We use your Personal Data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for you to access our Service or parts of our Service.
  • Affiliate means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.
  • Company (referred to as either “the Company,” “We,” “Us,” or “Our” in this Privacy Policy) refers to Kinetico Richmond.
  • Cookies are small files placed on your computer, mobile device, or any other device by a website, containing details of your browsing history on that website among its many uses.
  • Country refers to: Virginia, United States.
  • Device means any device that can access the Service such as a computer, a cell phone, or a digital tablet.
  • Personal Data (or “Personal Information”) is any information that relates to an identified or identifiable individual.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company to facilitate the Service, provide the Service on behalf of the Company, perform services related to the Service, or assist the Company in analyzing how the Service is used.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.
  • Website refers to Kinetico Richmond, accessible from https://kineticorichmond.com/.
  • You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data — While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you, including but not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City

Usage Data — Usage Data is collected automatically when using the Service and may include information such as your device’s IP address, browser type, browser version, pages visited, time and date of your visit, time spent on pages, unique device identifiers, and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity on our Service and store certain information. The technologies we use may include:

  • Cookies or Browser Cookies — A small file placed on your device. You can instruct your browser to refuse all Cookies or indicate when a Cookie is being sent.
  • Web Beacons — Small electronic files that permit the Company to count users who have visited certain pages or opened an email and for other related website statistics.

We use both Session and Persistent Cookies for the following purposes:

  • Necessary / Essential Cookies — Essential to provide you with services available through the Website and to enable you to use some of its features.
  • Cookies Policy / Notice Acceptance Cookies — To identify if users have accepted the use of cookies on the Website.
  • Functionality Cookies — To remember choices you make when using the Website, such as login details or language preferences.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including monitoring usage.
  • To manage your Account and registration as a user of the Service.
  • To contact you by email, telephone, SMS, or other electronic communication regarding updates, informative communications, or security updates.
  • To provide you with news, special offers, and general information about our goods, services, and events.
  • To manage your requests and inquiries.
  • For business transfers such as mergers, acquisitions, or asset sales.
  • For data analysis, identifying usage trends, and improving our Service and your experience.

Sharing Your Personal Data

We may share your Personal Data in the following situations:

  • With Service Providers — To monitor and analyze the use of our Service and to contact you.
  • For Business Transfers — In connection with any merger, sale of Company assets, financing, or acquisition.
  • With Affiliates — We may share your data with our affiliates, requiring them to honor this Privacy Policy.
  • With Business Partners — To offer you certain products, services, or promotions.
  • With Your Consent — We may disclose your Personal Data for any other purpose with your consent.

SMS / Text Messaging Communications

When you provide your phone number and consent to receive SMS communications from Kinetico Richmond, we collect and use that information solely to send you the types of messages you have agreed to receive, which may include informational and promotional text messages related to our water treatment products and services.

No mobile opt-in or text message consent will be shared with third parties or affiliates.

By consenting to receive SMS communications, you agree to the following terms:

  • You may receive informational and/or promotional SMS messages from Kinetico Richmond.
  • Message and data rates may apply.
  • Messaging frequency may vary.
  • Reply STOP at any time to opt-out of receiving SMS messages.
  • Reply HELP for assistance or contact us at freewatertest@kineticorichmond.com.

Your consent to receive SMS messages is entirely voluntary and is not a condition of any purchase.

Retention of Your Personal Data

The Company will retain your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy. Retention periods include:

  • Account Information — Retained for the duration of your account relationship plus up to 24 months after account closure.
  • Customer Support Data — Support tickets and chat transcripts retained up to 24 months from closure.
  • Usage Data — Website analytics and server logs retained up to 24 months from the date of collection.

We may retain Personal Data beyond these periods only where required by legal obligation, to establish or defend legal claims, at your explicit request, or due to technical backup limitations.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. The Company will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy.

Delete Your Personal Data

You have the right to request deletion of your Personal Data at any time by contacting us directly. Please note that we may need to retain certain information where we have a legal obligation to do so.

Disclosure of Your Personal Data

We may disclose your Personal Data if required to do so by law or in response to valid requests by public authorities, or in the good faith belief that such action is necessary to comply with a legal obligation, protect the rights or property of the Company, prevent wrongdoing, or protect the personal safety of users.

Security of Your Personal Data

The security of your Personal Data is important to us. While we strive to use commercially reasonable means to protect your Personal Data, no method of transmission over the Internet or electronic storage is 100% secure.

Children’s Privacy

Our Service does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If you become aware that your child has provided us with Personal Data, please contact us immediately.

Links to Other Websites

Our Service may contain links to other websites not operated by us. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content or privacy practices of any third-party sites.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy, you can contact us: